The IUSG seal is the organization's most formal mark. While the mark is not meant to be used on everyday marketing materials, elements of the seal represent the history and mission of IUSG. The balanced scale symbolizes fairness and justice. The open book with the year 1912 inscribed on its pages marks the first mention of a student council at IU on December 5, 1912. Encircling the central imagery is the Latin motto "Custodire Lus Studiosum," or "Protect Student Rights." The torch in front of the book and the scales reference our state flag.
Defining Our Legacy
More than just a text, our symbol is a visual shorthand for Indiana University Student Government (IUSG). This bold and balanced symbol exudes authority while focusing on tradition and modernity. The circular shape provides a cohesive look, and the crimson color ties us to Indiana University. The grey background offers a neutral contrast. The centered placement of "IUSG" creates a strong focal point. The white towers symbolize the iconic Sample Gates, adding a sense of place and further connecting our identity to the university.