The IUSG seal is the organization's most formal mark. While the mark is not meant to be used on everyday marketing materials, elements of the seal represent the history and mission of IUSG. The balanced scale symbolizes fairness and justice. The open book with the year 1912 inscribed on its pages marks the first mention of a student council at IU on December 5, 1912. Encircling the central imagery is the Latin motto "Custodire Lus Studiosum," or "Protect Student Rights." The torch in front of the book and the scales reference our state flag.
Defining Our Legacy
More than just a text, our symbol is a visual shorthand for Indiana University Student Government (IUSG). This bold and balanced symbol exudes authority while focusing on tradition and modernity. The circular shape provides a cohesive look, and the crimson color ties us to Indiana University. The grey background offers a neutral contrast. The centered placement of "IUSG" creates a strong focal point. The white towers symbolize the iconic Sample Gates, adding a sense of place and further connecting our identity to the university.
IUSG Branding and Style Guidelines
The Indiana University Student Government (IUSG) serves as the representative voice of undergraduate and graduate students, playing a vital role in shaping the student experience and advocating for student interests across the Bloomington campus. How we present ourselves directly influences how that role is recognized, understood, and engaged with across campus and beyond.
The Branding and Style Guidelines provide the framework for how IUSG communicates through visual and written communication. Every message we deliver, every graphic we publish, and every program we promote shape how students, administrators, faculty, alumni, and community members perceive us. More than just logos or colors, a consistent and intentional brand builds recognition and credibility. It reflects our professionalism, reinforces our student-centered mission, and fosters trust with those we have served and represented for over a century.
Since the launch of our brand in 2024, the Branding and Style Guidelines have been refined by the Department of Communications to better support all members of IUSG in telling our story with clarity, cohesion, and purpose. With a well-informed rationale for every element, these guidelines reflect our brand's strength and offer flexible, nuanced guidance in presenting our organization's most authentic self. We believe in the power of our brand to amplify our impact, unite our community, and reflect Indiana University students' bold and visionary spirit. This guide is intended to make those communications clearer, easier to create, more impactful, and, above all, clearly recognizable as IUSG.